IELTS Writing Task 2 GT - Sample 127
Some people believe that advertising causes more harm than good to society. Others refute this. Discuss both views and give your own opinion.
There is almost no doubt that advertising is an integral component in any successful business. But whether the society can benefit from it or not is a question that is largely left unanswered. In this regard, there are two opposing views. One whose advocates assert that advertising has positive impacts on the society as a whole; and another whose supporters believe its disadvantages outweigh its advantages. In this essay, I am going to discuss both viewpoints and briefly state my own opinion as well.
People who are cynical about the positive role of advertising in the society may come forward with one principal reason. In their opinion, advertising only serves the purpose of companies and corporate manufacturers that make money off of their customers. Products are presented so valuable in an exaggerated way that consumers are, in fact, tricked into buying them. There is, they say, such a fierce competition between business owners to attract potential customers that their advertising strategies become dishonest and deceptive in nature. In simpler terms, products and services act as a bait to actually trap people and coerce them to make purchases. This is in no way in favor of the society because its members are manipulated by advertising practices.
On the other hand, those who are in favor of advertisements, in all its forms, may assert that the society needs to have a channel to be informed of the latest products and new services. They reasonably think that there is literally no other way to make people aware of what is coming to the market, or what updates are available for the existing items. In all gentle manners, proponents of advertising rebuff those skeptics who accuse advertisements of being dishonest and useless. Besides being the only channel of introduction, advertisements contribute to the improvement of welfare and life standards in general. New commodities, latest services and encouraging offers are presented to a large audience on a daily basis; all of which aim to improve our life in many aspects. Without advertising, we would still be living in medieval ages when it took months for people to know about a recent discovery or invention.
All in all, I strongly believe that the society can benefit from advertisement so much that its minor drawbacks could be overlooked. In order to prevent those less important outcomes from happening, rules and regulations must be tougher to promote honesty and transparency in advertising. Realistically thinking, however, we cannot do without advertisement in today's world.